Ebook: Using Third Party Experts in Your Thought Leadership

What many companies call thought leadership is either high-level research, or a thinly veiled sales pitch from management. No surprise that 60% of B2B buyers rate vendor content negatively.

We help our clients use the voices of external experts to create highly effective thought leadership. Download our new eBook to learn seven principles for engaging experts outside your company. For example:

  • Attracting experts with an inspiring idea about industry change
  • Shortening the path from expert POV to published post
  • Building your own expert flywheel

There’s no registration form to fill out (see, we have learned something about thought leadership). Just click below.

Let us help your innovation-driven brand get the credit it deserves.

Contact Greg Straface at [email protected]

Boston

12 Arrow Street
Cambridge, MA 02138
Office: 617.492.5899
New Business: 781.330.9133

PJA