PJA builds expert communities to deliver B2B thought leadership content that grows brand awareness and consideration

Business leaders aren’t interested in hearing how smart your experts are. Original PJA/Aberdeen research shows they want relevant ideas that help them succeed. That’s the power of an expert thought leadership community. PJA is the B2B thought leadership agency helping Quest Diagnostics, Red Hat, Tableau, Wolfspeed and others build awareness and consideration with expert thought leadership content programs.  

PJA makes expert thought leadership simpler to deliver by

• Developing your expert thought leadership strategy
• Creating distinctive program branding
• Recruiting experts and making content creation reliable with our expert content engine process
• Developing your community content platform
• Driving content visibility and engagement within your target audience

In an expert thought leadership community, accomplished professionals share actionable insights that help other leaders accelerate change, so their businesses succeed faster. An expert community leadership marketing program from PJA will

• Supercharge your thought leadership with fresh external perspectives
• Energize events by fostering real-time collaboration with industry experts
• Grow brand visibility, credibility, and consideration

Supercharge your thought leadership content with fresh external perspectives

For Red Hat, PJA created The Enterpriser’s Project, enlisting innovative CIOs to contribute insights that helped other tech leaders accelerate digital transformation. More than 125 top CIOs contributed insight and ideas in hundreds of original articles, eBooks, and events. Their experience grew Red Hat's importance in the conversation – and helped Red Hat own the #1 organic search result for “CIO” for more than 7 years.

Energize your events by adding real-time collaboration with industry experts

Tableau’s Data Leadership Collaborative is an expert thought leadership community developed in partnership with PJA. DLC experts bring expertise to Tableau events, with meeting sessions that bring the voices of top data leaders to attendees, and they create eBooks and articles that broaden the reach of their original insights.

Grow brand credibility, and consideration with a new thought leadership strategy

Research shows 65% of business decision makers appreciate thought leadership that challenges their status quo and shows them new ways to solve existing problems. In PJA expert thought leadership communities like Quest Diagnostics' ThoughtLab, decision makers find both.

Build a B2B thought leadership strategy that delivers better content ROI

Going beyond status quo thought leadership can reinforce your brand’s unique role in your markets, with measurable effects on brand and demand.

Get in touch with PJA EVP Greg Straface to learn about getting started with a 45-day Expert Thought Leadership Community jumpstart.