Named 2013 Top Midsize Agency of the Year by B2B Magazine

advertising + marketing for innovative brands
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We believe your marketing should be
as innovative as your products.
PJA likes to figure out the hard stuff. We find the hidden truths your competitors are ignoring and that your buyer cares about. Those insights drive marketing programs that go beyond advertising, winning attention at key decision moments to keep your product and services in demand. So you can gain an unfair advantage in tough markets.

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the hard stuff

work

Brother

Consumer Brand Awareness Campaign

Small office businesses place high emotional value on their printer output, yet rarely, if ever, do they think about their actual printer. Until there's a problem. Through an integrated advertising campaign that included national TV spots and engaging consideration content, PJA helped Brother tap into this idea by bringing the printer to life, making it so reliable that small businesses didn't even know it was there.

Boo Chuck
30 Second Spot
Case Study

Iron Mountain

Think inside the box

Companies everywhere are looking for ways to improve efficiencies and cut costs. One of the easiest places to start is often the most quickly overlooked: the way paper documents are managed and stored. PJA helped Iron Mountain engage financial leaders in mid-sized businesses, offering them an untapped opportunity to save money.

Inactive File
Duplicated File
Buried File
Case Study

Limelight

Lead Generation Campaign

The opportunities for marketing with rich media are huge. But many marketers simply aren't aware of what they're capable of doing with video, interactivity and analytics. Using Limelight Networks own best practices and capabilities to showcase the possibilities for in-banner engagement, PJA created an integrated lead-generation program that was truly engaging.

Garage
Windmill
Case Study

Novell

Vibe "Social Getworking"

When Novell launched Vibe, its new collaboration platform combining real-time social networking with enterprise-level security and control, "Social Getworking" was born. This multi-channel campaign included a "The Lord of the Files" video series, a "Dream Team Predict-a-majig" social application, as well as integrated online and Facebook advertising.

Novell

WorkloadIQ

Just when you think you have virtualization figured out, along comes the “cloud.” Enter WorkloadIQ, a new approach to enterprise computing from Novell. Through innovative online ad units and a series of 30-second videos, PJA helped tell this complex story to show how WorkloadIQ helped businesses leverage technologies like cloud computing while maintaining compliance, security-and a cool demeanor-throughout.

TE

Brand Re-launch

Look around. If you see something that uses electricity, chances are TE Connectivity's technology or thinking is inside making it work. PJA helped rebrand this $14B company and rally its global workforce around a new name, a new vision for engaging customers, and a new way of thinking about themselves.

Anthem
Case Study

Trend Micro

Consumer Brand Awareness Campaign

No one really thinks about their internet security-until they realize they've been hit by malware. Or worse. Following the successful consumer launch of Trend Micro Titanium, PJA continued to raise awareness of just how fast, powerful, and seamless internet security can be with a highly emotional appeal to consumers, on a level that just about everyone can understand.

Rich Media
Case Study

Trend Micro

Titanium Launch

Slow, burdensome internet security is a fact of life. It's just something we have to live with, right? That's just the type of mindset Trend Micro wanted consumers to re-think with the launch of their new consumer internet security product, Titanium. And PJA delivered with a highly integrated campaign centered around a very simple, very big truth.

Game
Escalator
Case Study

Extreme Networks

Brand Awareness Campaign

Extreme Networks was a pioneer in Ethernet networking solutions. PJA was asked to help reclaim that status by repositioning the company as the only solution provider truly prepared to deliver against the challenges of network mobility. We created a full suite of branding assets to bring their new tagline "Make Your Network Mobile" to life.

PJA Work Video
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Brother Consumer Brand Awareness Campaign
Helping to put Brother printers side-by-side
with small businesses.
Brother: Whose side is your printer on?
Iron Mountain Think inside the box

Turning document management into an untapped source of savings and efficiency.

Iron Mountain: Think inside the box
Limelight Lead Generation Campaign

Helping to make rich media advertising deliver real, measurable results.

Limelight: Stop faking It
Novell Vibe

Helping an enterprise collaboration tool break into the social networks.

Novell Vibe: "Social Getworking"
Novell WorkloadIQ

Launching a new approach to enterprise computing.

Novell: WorkloadIQ
TE Brand Re-launch

Worldwide campaign to rebrand
Tyco Electronics as TE Connectivity.

TE Connectivity: We're In It
Trend Micro Consumer Brand Awareness Campaign
Shaking consumers out of their complacency for typical Internet security.
Trend Micro: "The Nooo! Face"
Trend Micro Titanium Launch
Creating a global campaign around the ultimate consumer pain point.
Trend Micro: Titanium Launch
Extreme Networks Brand Awareness Campaign

Helping a networking technology pioneer reclaim their reputation for innovation.

Extreme Networks: Make Your Networks Mobile
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approach

the world is unfair

Competitors outspend you. Market perceptions can be outdated, inaccurate, and frustratingly hard to change. Buyers are elusive. And the channels, content, and devices they care about are changing constantly. Our mission is to turn the tables. To win you the attention and credit you deserve. To give you, in other words, an unfair advantage. Put simply, our promise is a more predictable return on your spend.

How? Click that arrow over there to see more.

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The PJA way is equal parts investigation, creativity, and invention. Here are the four strategies we use to get you more than your fair share.

Market to humans

Your buyer is a person who reacts to messages rationally and emotionally. Our mission is to know your buyer better, so we know what channels he cares about and what content moves him to action. Go Human

Truth over imitation

Creative and media that imitate are only ads for your competitors. Standing out means skirting conventional wisdom, and tapping the hidden truths that actually move your buyer. View a Truth

Build brand and demand

Your buyer doesn't separate the two, so neither should your marketing. Watch Case

Read between the hype

In-between the hype of marketing technologies and their commodification is advantage. It is our job to find this advantage and make it work for you. Numbers that Matter

advantage is easier to talk about than achieve
Market to humans
Market to humans
Truth over imitation
Truth over imitation
Build brand and demand
Build brand and demand
Read between the hype
Read between the hype
Business to Buyer
Activating Voices

Leverage your audiences' voices to create an unfair advantage for your brand

In a typical buying process, B2B buyers are heavily influenced by the voices of third-party editorial and social users. And no matter what those voices are saying, there are ways to turn them into an unfair advantage for your brand.

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Getting Your Brand the Value it Deserves

What does it mean to become a critical part of your industry's conversation?

How can you use your unique content to motivate hard-to-reach customers and communities? How can you create breakthrough ideas that get your brand the value it deserves and make a measurable difference?

*Please complete all required fields before continuing.
Between Blue Sky and Bullet Points

The best way to get your positioning right.

B2B companies face huge struggles for awareness and consideration. This makes it imperative to craft a positioning that isn't stuck in a blue sky, 40,000-foot view or bogged down in bullet points.

*Please complete all required fields before continuing.
Business to Buyer
Business buyers are human beings, too. We prove it here.
Business to Buyer
Activating Voices
4 ways to profit from brand chatter
Activating Voices
Getting Your Brand the Value it Deserves
How to give users what they need before they ask for it
Getting Your Brand the Value it Deserves
Between Blue Sky and Bullet Points
Is your positioning sweet spot where you think it is?
Between Blue Sky and Bullet Points

about

Phil Johnson

Phil Johnson

CEO

Phil wants to make PJA Advertising + Marketing great. That leads him to ask a lot of questions. How can we find and develop people so that we're better than we were yesterday? How can we make our agency a valuable destination for our clients? How can we improve on what agencies do?

He sees the ultimate role of agency CEO as a never-ending quest for undiscovered talent. He is a firm believer in hiring better and smarter than himself and is often in awe of the people at PJA. He's fascinated by the technologies that are changing the art and science of marketing, but still believes most answers can be found in understanding what makes people tick. He's relentlessly curious, and spends time writing for AdAge and running a speaker series for the Business Marketing Association of New York. He's frequently overbooked serving on the boards of the Boston Museum of Science, Partners in Health, and the Cambridge Community Foundation. He lives in Cambridge with his wife and two sons, although he needs to be reminded that one son is actually away at college.

Mike O'Toole

Mike O'Toole

President and Partner

I feel privileged to live in these most interesting of times for marketing. While the ends haven't changed at all (make me famous, help me sell), all the means (channels, content, devices, who's in control) are changing constantly. Which means it's a great time to be an agency helping clients figure all this out.

As President, I oversee operations on both coasts, and advise clients on marketing strategy. I'm an occasional speaker and blogger for MarketingProfs, the BMA, and at SXSW. I thoroughly enjoy hosting PJA Radio's "This Week In Digital Media," a two-year old thought experiment where I get to discuss topics ranging from the impact of HTML 5, why humor matters in B2B marketing, and Social Media and the Middle Class Musician.

When it comes to PJA, I'm most proud of the agency's culture, and its collection of people who genuinely like each other, and work exceedingly hard to get clients the credit they deserve.

When it comes to home, I spend my free time coaching soccer, driving around my four kids, and hoping for a Notre Dame football return to glory. Ask me about my family's deep dive into the analog world, the Summer of 72 books.

Hugh Kennedy

Hugh Kennedy

EVP, Planning and Partner

Demographic

  • 46-year-old male, 20 years marketing experience
  • BA from Yale, but don't hold that against him

Work Life

  • Works closely with C-level clients on marketing strategy and with Office Manager to ensure Nespresso capsules are stocked in kitchen
  • Travels frequently between US cities and between desk and Wakefield schools to drop off and pick up children

Online Media Consumption

  • Reads The Wall Street Journal, The New York Times, CIO, eWeek, Wallpaper and International Wine Cellar

Signature Quote

  • "I'm working toward the day when every client is as daring in their marketing as their favorite campaign out in the world."
Doug Powell

Doug Powell

Media Director

Doug's first lunch in advertising was at the legendary Billy Goat Tavern in Chicago (cheeseburger and chips-no Pepsi). Although he never went back, he did go on to work on many other iconic brands including Levis Jeans, Taco Bell, Pillsbury, MTV, Amazon.com, Hewlett-Packard, Sun Microsystems, and Cisco. His curious nature for discovering how media can drive business growth and brand success makes him an asset beyond his profession. Meanwhile, he's also raised the bar significantly on where to go for a good lunch.

Greg Straface

Greg Straface

VP, Business Development

As head of Business Development for PJA Advertising + Marketing, Greg leads the agency's efforts to identify and secure strategic partnerships, while expanding PJA's footprint from BtoB to BtoC. Greg brings extensive strategic marketing and business development expertise to PJA having worked with global agencies including Ogilvy & Mather, Publicis, BBDO and most recently Doremus where he helped launch the San Francisco outpost of that Omicom agency. Greg has a driving passion for building relationships and has been able to connect the strategic vision of PJA with innovative brands like Yahoo, Trend Micro, Brother International, CA Technologies, EMC, Boston Scientific, Novell and TE Connectivity.

Greg is most proud of his involvement in PJA being named Agency of the Year by AdAge's BtoB Magazine in 2006, 2007, 2008, 2010 and 2011.

Aaron DaSilva

Aaron DaSilva

VP, Executive Creative Director

For more than fifteen years, Aaron has driven creative thinking for numerous companies including Novell, Trend Micro, Microsoft, Yahoo!, Brother International, Chase Sapphire, State Street Bank, TE Connectivity, GE Healthcare, Juniper Networks, VH1 Classic, Jet Blue and Boston Scientific. His work has been honored numerous times by the One Show, Creativity, the Effies, the Telly Awards, The Hatch Awards, ANDY, Print, MITX, and the BMA Awards. In addition to providing creative leadership and direction across all client accounts, Aaron's role is to push the agency to create new experiences that disrupt category conventions and influence audience behavior. His trademarks include his booming laugh, impeccable haircut, and, more recently, white sneakers—which frankly, just isn't normal.

Robert Davis

Robert Davis

SVP, Digital Marketing

I love working in an era that I see as defined by an interesting paradox: on the one hand, we have the bandwidth and development chops to rapidly create all kinds of digital content and functionality-from sites and social media content to QR codes, cheap video, mobile apps, and on and on. On the other hand, the relative ease with which we can make these things should be the thing that frees us to almost forget about the technology and to think very freely about how brands can behave-in the context of peoples lives-so that we can remove friction from the things they want to get done. So we can identify and suggest connections between things they didn't know to connect, or so we can be engaging enough to compete for their scarce attention or even their affection. It's this idea of finding ways to enable brand behavior that makes me think this is a great time to be a marketer.

Oh, yeah- the details: The list includes Think New Ideas, Ingalls, Chiat/Day, Lintas. Started out as a creative, jumped to strategy and am vain enough to say that's what makes creatives love me. American Express, AOL, AT&T, Capital One, CVS/pharmacy, Dell, EMC, GE, IBM, Infor, Mars, SAP, TE Connectivity. Green vehicles, heirloom tomatoes, assorted pets, my wife and two boys—all in reverse order.

Nicole Ciacciarelli

Nicole Ciacciarelli

VP, Finance

Nicole is responsible for the financial operations of PJA, focusing on financial strategy and planning for the company. She sees to it that both our Cambridge and San Francisco operations practice fiscal responsibility in business dealings and ensures the agency is on track for profitability. A 12-year veteran of PJA, Nicole and her administrative team are also responsible for managing pretty much all things infrastructure at PJA including human resources, legal and our famous bottom-less snack bowls—salty and sweet.

Janet Carlisle

Janet Carlisle

VP, Client Services

If you’re looking for someone who can think on her feet, articulate any marketing situation in human terms, or just make you laugh, few compare. Janet began her career over 20 years ago in New York working on consumer brands such as General Mills, Fisher-Price, Perrier, and Gillette. Since that time she's worked at agencies big and small, honing her skills in marketing strategy to deliver results-oriented programs domestically and globally. Most recently, she’s been serving as our trusted advisor to the brand leaders to clients such as Infor, GE Healthcare, Limelight, Iron Mountain, Brother Printers, and TE Connectivity.

When she's not running the client service department or tweeting like a rock star, she keeps us all honest and makes sure we're having a blast while we're at it.

Frank Schumacher

Frank Schumacher

SVP, Managing Director, PJA West

SVP, Managing Director, PJA West

Frank leads PJA's San Francisco office and has more than twenty-five years' experience building global brands and delivering B2B and B2C marketing results, both as a former client and as a strategic agency leader.

In his early career, Frank worked at Apple, directing field marketing, product introductions, and worldwide advertising. His agency experience includes leading the Kodak business at Ogilvy, the global HP business at Publicis and, more recently, a diverse list of innovative clients including Cisco, Yahoo!, Trend Micro, Juniper Networks, Life Technologies, eBay, PayPal, Jamba Juice, SanDisk, Bio-Rad, and Hitachi.

Frank's strategic work has earned three EFFIE Awards (the American Marketing Association's award for marketing effectiveness), but he is arguably most effective at enjoying life in San Francisco.

PJA Select Client List

Creating an unfair advantage isn’t easy.

A full service agency with a wide range of services and capabilities, we’ll conceive, develop, and deploy a deeply integrated campaign based on a core truth or idea that will help you win the credit you deserve.

Core Capabilities

  • Positioning and messaging
  • Branding
  • Advertising
  • Media strategy, planning & buying
  • Digital marketing
  • Content marketing
  • Experiential marketing
  • Integrated marketing
  • Social media marketing
  • Mobile marketing
  • Marketing and customer analytics

Specialized Skills

  • Demand generation
  • Product marketing
  • Thought leadership
  • Audience insight programs
  • Channel programs
  • Employee engagement
  • Video production

Latin3

Sao Paulo, Brazil

The leading digital marketing firm for global corporations catering to Latinos in the United States and Latin America, Latin3 creates, develops, and optimizes digital experiences across multiple channels. Latin3 has offices in Miami, Buenos Aires, Sao Paulo, and Mexico City. Visit Site

Banner

London, UK

Founded in 1984, Banner has evolved to meet the needs of technology companies. The agency has a complete integrated offering including brand strategy and identity, advertising of every kind, interactive and direct marketing, events, sales promotion and media planning and buying. Visit Site

The NetworkOne

London, UK

The NetworkOne is an international network of 270 independent agencies in 156 cities across 64 countries. Our relationship gives us the opportunity to custom build PJA's agency partner network using best-in-class specialist agencies in both the technology and health science segments. Visit Site

Chugai

Tokyo, Japan; Shanghai, China

Founded in 1938, Chugai is Japan's oldest B-to-B agency as well as the first Japanese B-to-B agency officially licensed in China. Visit Site

Phil
Johnson

Phil Johnson

Mike
O'Toole

Mike O'Toole

Hugh
Kennedy

Hugh Kennedy

Doug
Powell

Doug Powell

Greg
Straface

Greg Straface

Aaron
DaSilva

Aaron DaSilva

Robert
Davis

Robert Davis

Nicole
Ciacciarelli

Nicole Ciacciarelli

Janet
Carlisle

Janet Carlisle

Frank
Schumacher

Frank Schumacher
Leadership
Clients
Services
Services
Partners
Partners

news & ideas

Bow & Arrow Blog

The Unconventionals: Don’t Cook Your Looks

May 15, 2013 by Hugh Kennedy

In one of my favorite scenes from Marjorie Garber’s Sex and Real Estate: Why We Love Houses, the author discovers that all the showings her house has been receiving, none of which has resulted in a single offer, are in fact “negative showings.” In other words, brokers brought clients past her house on its busy street for a look and essentially said, ‘Now compared to what they’re asking for this, the place you’re considering is a bargain.’ For the author, it was a real blow to be told that hers “was the kind of house that helped sell other houses.”*

 

You could say the same thing about the stories marketers tell about their online results. Making sense of the data from the latest campaign of banner ads, nano-sites, text links, pre-rolls, post-rolls, and interstitials may well place you in the same position as Garber’s broker. When you present to your colleagues, should you paint a picture of surging positive interest based on your clickthroughs and time on page stats, or do you come clean and admit you haven’t got a complete story yet – or that the data actually looks pretty lackluster?

 

Trumpeting business results where you have only clicks – what I like to call ‘cooking the looks’, a variation on the financial term ‘cooking the books,’ seems to be on the rise these days. When I hear online reports and updates that tout clickthrough rates 50% higher than the national average, and then try to tie this response directly to higher awareness, I wonder to myself, “Who’s cooking the looks here?” A .15% rate may be middling, wonderful or awful, but what was the goal? Too often, a true goal – against which a clickthrough or rollover might be establishing something – is either unarticulated or missing.

So what should you be demanding as a CMO in your online marketing results?

 

Three things, for starters.

1.  Be Honest About Where You’re Going. Are you measuring an awareness lift or cost per lead or greater consideration for your brand? To set a creative and media team off with the charge to raise awareness and then to demand to know where the leads are six weeks later is disingenuous and betrays a lack of understanding. If you want to lower cost per lead, fine, but put that out there as the goal so you and your team can agree on the success metrics.

hughmediav2

2.  Don't Whistle in the Dark. Attribution – unambiguously determining the role each online and offline marketing experience played in driving consideration or purchase – is the dream of every CMO. The waking reality is too often someone saying with great confidence and their fingers crossed behind their back, “We had banners running all that week, so the bump in sales we saw has some direct attribution to them.” Don’t try to guess or gut-check your way to an attribution call, though. Whether you’re using Adometry Attribute, a Google tool or something homegrown, take credit in a way that’s defensible based on a model that aligns with your campaign goals.

3.  Always Be Optimizing. Success in online marketing is never in the first step, but in the steps you take after that. You have a finite number of levers to pull – the creative, the offer, the placement, and the media choice – so work through all of them to get to the sweet spot. If you continue to optimize placements and formats with the same creative and get no lift, the creative is probably at fault. Not that it’s bad: it just may be off-target.

 

CFOs at companies like Enron have found that cooking the books can end them in very hot water. In marketing, cooking the looks is best avoided at all costs as well.

 

Hugh Kennedy is Partner, EVP of Planning, and Healthcare Practice Head at PJA Advertising + Marketing in Cambridge, MA.

 

* Marjorie Garber, Sex and Real Estate: Why We Love Houses (Anchor Publishing, 2011)

 

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PJA News

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PJA Recognized by BtoB Magazine as A Top Midsize Agency for 2013

April 22, 2013, Cambridge, MA

PJA Advertising + Marketing is proud to have been recognized as one of the “Top BtoB Agencies of the Year” by AdAge’s BtoB Magazine.

The Top Agencies report is made up of four agency categories: small agencies (revenue up to $10 million); midsize agencies (revenue between $10 million and $99.9 million); large agencies (revenue of $100 million and up); and interactive agencies.  The finalists in each category were selected based on percentage of total business that is business-to-business, revenue growth, new client wins, innovative work and expanded service capabilities.

PJA had a stellar year in 2012. In addition to the agency’s significant year-over-year revenue increase of 32% – from $10.9 million to $14.5 million – PJA added a range of new clients to its roster. These included Red Hat, Genzyme, FIS Global, Equinix, Parallon Business Solutions and American Student Assistance. Increasingly, PJA attributes its success in a difficult advertising market to building integrated marketing programs that combine paid, earned and owned assets; inviting target audiences and influencers to participate as content creators; and bringing together media, planning, digital and creative from the very beginning.

In 2012, PJA also expanded its global presence while deepening its international partnerships with agencies in Europe and Asia. These agencies include Brocklebank/Penn (London) and Band Advertising (Singapore, Beijing and Hong Kong). These relationships are additive to PJA’s current relationships in Latin America with Latin3 and Japan and China with Chugai.

This is the sixth time out of the last eight years that PJA has been named a Top BtoB Agency.

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PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine

PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine

July 19, 2012, Boston, MA

For the second year in a row, Phil Johnson, PJA's CEO, has been named one of fifteen agency executives listed in BtoB Magazine's "Who's Who in B-To-B for 2012." This years Who's Who in B-to-B Special Report features key thought leaders, movers and shakers across a broad spectrum of the marketing industry. In compiling this report, BtoB focused on 10 categories: marketers, agencies, direct, email digital and search, business media, social media demand generation, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and BtoB writers.

Mr. Johnson and his agency team were recognized for its significant success in the BtoB segment this past year including; PJA growing its revenue by 5%, picking up such new clients as Bio-Rad, Novartis, Iron Mountain, Hitachi Data Sysetms, Enterasys, EvaluatePharma and Meru Networks.

In addition to adding new clients, PJA was recognized for a number of successful campaigns including "Whose Side is Your Printer On" for Brother International; "We're in It" for TE Connectivity, and "Stop Faking It" for Limelight Networks.

Recognized along with Mr. Johnson as Top Agency Thought Leaders included the likes of Laurence Boschetto, President/CEO, DraftFCB; John Osborn, Prsident/CEO, BBDO; and John Seifert, Chairman-CEO, Ogilvy & Mather-NY.

To see all of the individuals recognized by BtoB Magazine click here "Who's Who in B2B 2012"

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PJA Named Agency of Record for Country’s Largest Ace Hardware Dealer

PJA Named Agency of Record for Country’s Largest Ace Hardware Dealer

March 7, 2012,

BOSTON -  PJA Advertising + Marketing (PJA) has been named agency of record for Westlake Ace Hardware, according to agency President, Mike O’Toole. The Lenexa, Kansas-based account was won after a national review of agencies. Billings for the account were not disclosed.  

The account was previously split between Barkley Advertising in Kansas City, Mo. and Bozell, headquartered in Omaha, Neb.

Westlake Ace Hardware is a chain of 88 neighborhood stores throughout the Midwest and is the largest member of the Ace Hardware Cooperative giving the company access to over 70,000 items.

Working with Westlake Ace Hardware’s Director of Customer Relationship Development, Liz Benditt, Vice President, Marketing, Jonathan Swiskow, and COO, Rob Easley, PJA’s responsibilities will be focused predominantly on driving store traffic through innovative and creative integrated campaigns.

Commenting on the selection of PJA, Westlake Ace Hardware COO Rob Easley said, “From the start PJA demonstrated a keen understanding of our business and a commitment to truly innovative approaches. Their early thinking around how they’d help drive customer acquisition for Westlake Ace Hardware from both a strategic and creative approach convinced our team that PJA was the right choice.”

President of PJA, Mike O’Toole said of the account win, “Westlake Ace is a great specialty retailer with enviable customer loyalty. We're excited to integrate digital and social channels with database marketing to get Westlake's story out there and help them hold their own against the big box stores.”

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Brother International Taps PJA Advertising + Marketing As Agency of Record for Printer Business

August 1, 2011, Boston, MA

PJA Advertising + Marketing (PJA) has been named agency of record for Brother International's Business Machines Group's Printers and All-in-Ones. Brother International is a premier provider of products for the home and office, according to agency President, Mike O'Toole. The Bridgewater, N.J.-based account, was won after a national review of agencies.

Working with Brother's Vice President, Marketing, John Wandishin, PJA will be responsible for on and off line advertising and marketing efforts as well as media strategy, planning and buying. Commenting on the selection of PJA, Mr. Wandishin said, "We've been aware of PJA for quite sometime and selected the agency not only because they were the right partner, but because of the strategic and creative innovation they bring to their clients brands"

President of PJA, Mike O'Toole said of the appointment, "We're very pleased to be working with Brother. The company makes top-rated products, and people who own Brother's products love them. We're excited to launch a campaign that gets Brother the credit it deserves.".

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PJA Advertising + Marketing Unveils Latest Interactive Ad Campaign Creative for Limelight Networks

July 6, 2011, Boston, MA

PJA Advertising + Marketing (PJA) today announced the launch of the newest interactive ad campaign for Limelight Networks (NASDAQ: LLNW, "Limelight"). The creative, targeted at senior marketing professionals and creative and media agency teams, are currently running on trade sites including eMarketer.com, MarketingProfs.com and Mashable.com.

"We developed our interactive ad campaign to deliver a strong message to advertisers about the importance of using the most effective technologies to target the most relevant audiences at the right times and in the right places," said Paul Alfieri, VP Corporate Marketing and Communications, Limelight Networks. "In fact, to deliver this ad campaign we used our own best practices and technologies from Limelight EyeWonder Interactive Advertising services—in essence we're practicing what we're preaching.

The visual centerpiece of the campaign is a series of attention-getting "Stop Faking It" instant-play video banners, the first of which features a faux magician complete with pencil mustache pretending to open a garage door as if by magic.

"The point behind this fake demonstration of prowess and the entire campaign is to communicate how Limelight can help marketing and advertising professionals use new digital marketing technology not just for the sake of it, but to achieve real, measurable results," according to Janet Carlisle, Vice President, Client Services at PJA Advertising + Marketing. "We worked closely with Limelight to illustrate that concept in a fun and engaging way."

Users can engage with the ad units to instantly download a "Quick Tip" to increase engagement, or click through to the Limelight resource center to register for a more in-depth report covering online advertising, mobile and video trends and best practices.

Demos of the ad units can be seen here and here.

These interactive ad units are part of a larger integrated Limelight demand generation campaign utilizing other marketing channels such as email, content syndication programs, database marketing, mobile advertising, social media and SEM.

The first phase of the online ad campaign promotes Limelight EyeWonder Interactive Advertising services, while later phases will promote Limelight's technology offerings that allow marketers to easily and effectively capitalize on the use of video and mobile in their marketing programs.

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PJA Blogs

CMO Network Blog

The Dilemma for Direct Marketing in a Social Media World

Apr 23, 2013 by Phil Johnson

In the age of social media, and marketing transparency, some direct marketing tactics seem completely out of place. new window

Small Agency Diary

The Unconventionals

Converse

Jan 10, 2013

On this episode of The Unconventionals, host Mike O'Toole interviews Chief Marketing Officer Geoff Cottrill from Converse, about its innovative Brooklyn based recording studio – Rubber Tracks. For Converse, the sales of athletic shoes used to be very ...

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PJA Fun Facts

Want to work @ PJA?

Maybe you’ve never heard of nanodots. Or know nothing about cloud computing. But you're smart and curious and love a challenge. We set a fast pace. Strive for brutal honesty. And think great creative can make people uncomfortable. Join us and make innovative marketing programs that defy the rules.

Email us at careers@agencypja.com.

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Studio Designer
PJA East
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PJA Advertising and Marketing is looking for Studio Designer to join our studio team. The ideal candidate has a strong design eye and proficiency in Photoshop, InDesign, Illustrator, and PowerPoint. Primary responsibilities will include designing presentations for new business and general production support for the agency's art directors. This is a great opportunity to join a growing, award-winning firm. Please send resumes and portfolio PDFs/URLs to studiojobs@agencypja.com. Submissions that do not include portfolios will not be considered.

Marketing Data Consultant (Contract)
PJA East
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Position overview

High client demand for agency analytics and insight means we’re looking for a Marketing Data Consultant to join our growing agency in Cambridge, MA. This position will pursue, distill, and analyze large amounts of marketing and sales data, working closely with the Director of Accountability to deliver high quality, integrated analytics and insights to PJA clients. The analyst will also explore and recommend technologies that advance PJA as an industry leader in the marketing strategy and analytics space.

The right candidate will fit well in our highly collaborate culture, interacting fluidly with other departments. It is possible the position will become full time.

Responsibilities

  • Support the analytic needs of the agency by integrating marketing campaign and sales performance data from digital channel sources such DART, Google Analytics and Omniture; and from social platforms  such as Facebook, Twitter and LinkedIn.
  • Run SQL queries against large point of sale system to generate targeted direct and email lists and support continuous client performance improvements with analytics.
  • Collaborate with external partners such as agencies and display advertising vendors to guide data collection and reporting.
  • Assist in the design and development of campaign dashboards which integrate and update multiple sources of performance data into highly visual.  
  • Work closely with Accountability Director to develop insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to campaigns.
  • Work with Accountability Director on building predictive insights from data flows and help develop this practice further within PJA.
  • Make recommendations for best practices, industry evolutions, and new vendors within the web analytics, social, big data, and campaign attribution reporting space.

Typical deliverables

  • SQL based data sets from large database marketing system to obtain insights into performance or build lists for email and direct mail programs.
  • Integrations of data into central repositories for use by PJA reporting tools
  • Hook ups to data streams via API or other protocols
  • Formatted reports and dashboards from multiple data sources, including web analytics, social media, and display media.
  • Collaborations with accountability director on client insight reports and advanced dashboards.
  • Continuous improvements to data collection, compilation, warehousing and access.

Knowledge / background / experience

  • 5+ years of experience
  • Bachelor’s degree or greater
  • SQL programming skills
  • Data retrieval skills, such as the creation of API calls
  • Strong Excel knowledge, Visual Basic a plus
  • Experience building consolidated databases for access by reporting tools
  • Business or marketing analysis experience, in an agency or marketing operations setting, is preferred but not necessary
  • Use of statistical tools in marketing a plus

Other skills

  • Contribute to improvements in processes – both technical and business.
  • Work both independently and as a member of a cross functional team.
  • Be a key contributor to decisions beyond specific scope of role.

If you are interested in this position please send your resume to bfusco@agencypja.com

 

 

Web Developer
PJA East
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At PJA, we say “we like to figure out the hard stuff.” That means we spend more time thinking about new solutions to marketing challenges, rather than making the same thing over and over. Now we’re looking for a web developer to join our growing development team in developing and implementing digital experience designs for a variety of interesting projects, including Web sites, mobile sites, Facebook apps and whatever else we come up with. The right candidate will fit well in our highly collaborate culture, interacting fluidly with designers and art directors, strategists, other developers and project managers to deliver the best product – with the smallest possible number of “Oh @#%*!” surprises along the way.

Primary Responsibilities:

  • Develop clean, portable code for range of agency projects, including responsively designed web sites, landing pages, email and lightweight applications
  • Don’t just bang out code – when you’re part of the team, we want you to understand and invest yourself in delivering the innovative digital marketing experiences we pride ourselves on
  • Work with internal teams and client teams to ensure technology requirements are established and followed
  • Collaborate with creative teams to ensure code delivers on full potential of agency’s creative product
  • Develop prototypes and proofs of concept (so we know if works before we do all the real work)
  • Keep skills up-to-date in core technologies; research and learn emerging technologies 
  • Manage your progress on project deliverables against project timelines, balancing overlapping project schedules

Required skills:

  • Fluent in delivering hand-coded HTML5, CSS, and JavaScript using jQuery.
  • Demonstrable experience developing mobile optimized web sites, ideally both with and without jQuery Mobile.
  • Experience working with PHP, ideally using a CMS like ExpressionEngine, MODx, WordPress, or our favorite, ProcessWire.
  • Expertise developing and testing code across multiple devices, platforms and browsers
  • Understanding of principles of good UI design, and an ability to observe design specifications during implementation
  • Ability to learn quickly any skills not mentioned above

Nice-to-have skills:

  • Experience with Adobe Flash – animation or scripting with AS3
  • Ability to run circles around anyone else you know using OS X
  • Understanding of QA practices such as automated testing and TDD

Required to functional well in a fast-paced agency environment:

  • Strong interpersonal and organizational skills with excellent attention to detail and ability to prioritize
  • Solid communication skills, both written and oral 
  • Ability to consume doughnuts of various types, including those that look like Cheese Steaks or Hamburgers, or willingness to explain eloquently your reluctance to do so
  • Ability to multi-task and take initiative
  • Ability to work well under pressure and meet deadlines
  • Positive attitude, dependability and solid work ethic

In addition to a comprehensive benefits package, PJA Developers will be given a speedy MacBook Pro, access to the Lynda.com training library, and the joy of working in an open space with other developers and designers, all of whom share access to the same AirPlay speakers (Metallica followed by The Righteous Brothers happens more than you’d think).

If you're interested, please email Evan McDaniel - emcdaniel at agencypja dot com.  Bonus points for sending shorter resumes and more working code examples.  Looking forward to hearing from you.

Copywriter (Mid-Level)
PJA East
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Digital. Print. Broadcast. Blog. PJA advertising and marketing is looking for a mid-level copywriter who can thread a story together from headline to CTA, in any medium.  Solid understanding of user experiences and all the ingredients required in any communication vehicle to influence behavior, whether they are snapping a QR code or downloading a demo. Inventive, curious, proactive and a quick learner, candidate has to be able to adapt to new technologies and formats. The team is fun, funny and relentless about delivering groundbreaking creative that shakes up culture. There’s a desk with your name on it and room to grow if you are, too.
 
Must Haves
• 3-5 years experience agency experience
• Strong creative concepting skills
• Long and short form writing experience (can write headlines but can also tackle and lengthy brochure orwebsite
• Knowledge of the difference writing requirements for different media
• Proven integrated experience
-       Digital ( banner, website, etc..)
-       Print
-       Some broadcast
• Social media program development and understanding
• Relentless work ethic, not afraid of hours
• Sense of humor

Account Director
PJA East
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We're looking for a seasoned Account Director to join our Cambridge, MA based team. If you have 9+ years of progressive experience in a marketing or advertising agency environment, a proven ability to partner with clients to create and execute strategic marketing plans, strong presentation and persuasion skills, the ability to lead a cross-functional team in the development of large-scale integrated programs, and deep knowledge of the digital space, we would love to speak with you!

Digital Content Strategist
PJA East
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PJA is looking for a Digital Content Strategist to join our Digital Strategy team. You’ll help us shape and deliver integrated marketing programs for our B2B and B2C clients programs with your expertise in content strategy, curation, creation, publication, activation and management.

Responsibilities

  • Define content strategy and content requirements for integrated digital programs. Based on strategies, conduct content audits, gap analyses and prioritized content roadmaps.
  • Develop and maintain editorial calendars, style guides, technical specs, inventories and taxonomies
  • Manage the development of social and web content lifecycle, including strategy, concepting, identification/curation, writing, editing and publishing.
  • Partner with creative team and contract resources for content concepting and execution.
  • Ensure all content is integrated with SEO strategies.
  • Help us improve our content strategy and delivery operations by  recommending and implementing technologies and processes that improve quality and reliability.
  • Provide thought leadership by authoring presentations, best practices and case studies about content marketing and strategy.

 

Qualifications

  • Bachelor’s degree
  • Minimum 4 years relevant work experience required, with direct involvement creating and managing content for digital and/or social campaigns
  • Strong strategy, editorial and writing skills.
  • Experience with content management systems and SEO required.
  • Good understanding of social and digital platforms and technologies.
  • Excellent verbal and written communication skills, with strong attention to detail.
  • Able to prioritize effort and multitask among multiple projects. Experience managing contract resources preferred.
  • Highly collaborative and entrepreneurial.
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contact

PJA West
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San Francisco

PJA West

214 Grant Avenue, Suite 450

San Francisco, CA 94108-4628

T: 415.200.0800

F: 415.200.0801

New Business

Greg Straface

VP, Business Development

T: 415.200.0811

E: gstraface@agencypja.com

IM: gstrafacePJA

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PJA East
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Cambridge

PJA East

12 Arrow Street

Cambridge, MA 02138-5105

T: 617.492.5899

F: 617.661.1530

New Business

Greg Straface

VP, Business Development

T: 617.234.7371

E: gstraface@agencypja.com

IM: gstrafacePJA

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