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It could be a camera, phone or car – or it could be a million-dollar business software solution. Whatever the purchase, the way we consider buying it has changed forever. At PJA, we’re focused on understanding why we all buy the way we do now – and how to make our clients' marketing budgets work harder to meet the expectations of engaged buyers.

PJA Video Reel
we're all engaged buyers now

work

Neat

Branded Direct Response TV

Receipts. Business cards. Invoices. Contracts. It’s information overload. And Neat knows how to keep it from getting in the way. By separating what’s key from what’s clutter, Neat makes your paperwork work for you. PJA created a direct response program to help buyers visualize the benefits of the product and help move them closer to purchase.

Corning

Falcon

Corning® Life Sciences wanted a way to keep their Falcon® brand labware’s quality and dependability top of mind with scientists. We came up with an idea that’d definitely be the first thing engaged buyers think of as they navigated through the buying journey — setting a real falcon loose in a lab.
What could go wrong?

Brother

No More Compromises

For years, we’ve helped Brother show consumers and small business owners that they can get all of the features they need out of a single printer — high speeds, low costs, and 11x17 printing — without having to knock down a wall to make space for it. Fully integrated campaigns, including national and direct response TV spots, display advertising, print, and POP demonstrate the true value of Brother’s printing solutions in ways that capture attention and help move engaged buyers through the consideration process.

30 Second Spot
Brother S13
Optimize
Billy Blanks

Straight Talk and Make-A-Wish

Make-A-Wish

Straight Talk Wireless’s Give a Minute, Help Make-A-Wish program is simple. Take a one-minute demo to learn about the brand, and they’ll donate $1 to Make-a-Wish – up to $1,000,000. That can grant a lot of wishes. Straight Talk asked us to tell the story of some of them being granted. Want to give your day a lift? Take a look.

Marlo
Callie

Veracode

Monster

Even with the impressive title, Chief Information Security Officers have little control over the apps that go out the door. Worse, they’re more accountable than anyone in the event of a security breach.
And despite the tornado of application projects, the rising sea of code, the gauntlet of threats and the never-ending resource limitations, they are left to fend for themselves. Until now.

Endicia

Good for business

Endicia provides online shipping solutions to e-commerce companies of all sizes. They operate in a highly competitive space and were looking for a way to increase their profile. At the same time, they have aggressive acquisition goals, so generating leads was also a priority. To meet this dual challenge PJA developed a multi-phase digital campaign that incorporated in-depth media planning, content strategy, and a strong creative platform that spoke directly to the priorities of Endicia’s target audience.

Denise
Jake
Jessie

FIS

Vision & Capabilities Video

Banking is becoming ubiquitous, as companies around the world integrate innovative payment solutions and financial services seamlessly into everyday experiences. And FIS, the world leader in financial technology, makes it possible. In this video, PJA helped showcase this new world of possibilities, as imagined during a day where financial services move with the moment.

FIS CHAPTER5
Capabilities

Agilysys

Campaign

Agilysys, a leading provider in Property Management Systems for the hospitality industry, tasked us with launching rGuest, their first entirely new PMS product in years. We discovered that the conference attended by all their potential clients was being held just a few miles south of Hollywood. In a crowded field of parity products, we needed to speak to buyers on both rational and emotional levels if we wanted them to build a sense of confidence in the product. So we gave them something big. Hollywood big.

Cambridge Trust Company

Consumer Brand Awareness

Certain financial transactions are easy. But then life comes up — your kids leave for college, the trip of a lifetime comes up, you plan for your retirement — and you need help, have a question, or want advice. That’s where Cambridge Trust Company comes in. With personalized service and advanced products designed to make your life easier. A series of mini stories was created to highlight this commitment and introduce people to a different kind of bank — Life’s Bank.

Empty Nest Video
TV Trip

Bio-Rad

New Product Pre-Launch

Preparative chromatography. Ever hear of it? You're not alone. It's a complex, but essential part of the scientific research process. So how do you introduce a new product (that does not yet exist) to an extremely targeted audience in a category that is dominated by a behemoth? You empower scientists to demand something better. And prove to them that you're it.

Iron Mountain

Think inside the box

Companies everywhere are looking for ways to improve efficiencies and cut costs. One of the easiest places to start is often the most quickly overlooked: the way paper documents are managed and stored. PJA helped Iron Mountain engage financial leaders in mid-sized businesses, offering them an untapped opportunity to save money.

Inactive File
Duplicated File
Buried File
Case Study

Limelight

Lead Generation Campaign

The opportunities for marketing with rich media are huge. But many marketers simply aren't aware of what they're capable of doing with video, interactivity and analytics. Using Limelight Networks own best practices and capabilities to showcase the possibilities for in-banner engagement, PJA created an integrated lead-generation program that was truly engaging.

Garage
Windmill
Case Study

TE

Brand Re-launch

Look around. If you see something that uses electricity, chances are TE Connectivity's technology or thinking is inside making it work. PJA helped rebrand this $14B company and rally its global workforce around a new name, a new vision for engaging customers, and a new way of thinking about themselves.

Anthem
Case Study

Trend Micro

Consumer Brand Awareness Campaign

No one really thinks about their internet security-until they realize they've been hit by malware. Or worse. Following the successful consumer launch of Trend Micro Titanium, PJA continued to raise awareness of just how fast, powerful, and seamless internet security can be with a highly emotional appeal to consumers, on a level that just about everyone can understand.

Rich Media
Case Study
PJA Work Video
all
east
west
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Neat Branded Direct Response TV
Distinctive branding combines with hard-hitting demos in this direct response TV spot.
Neat: Get to what matters
Corning Falcon
Every lab needs the quality of Corning Life Sciences Falcon labware. But maybe not a real falcon.
Corning & Falcon
Brother No More Compromises
A national campaign that turns the accepted trade-offs small business needs to make for a printer on it's head.
Brother: No more compromises
Straight Talk and Make-A-Wish Make-A-Wish
Nothing beats putting smiles on the faces of children with life-threatening conditions. But getting it on video is close.
Straight Talk: Give a Minute, Help Make-A-Wish
Veracode Monster
Meet the monster that is the most powerful application software on Earth.
Veracode: Monster in Your Corner
Endicia Good for business
Building awareness and driving leads for an innovative provider of online shipping solutions.
Endicia: Good for Business
FIS Vision & Capabilities Video
Showcasing the future of banking, all in a day's work.
FIS: Financial services in motion
Agilysys Campaign
A trade-show product launch of a property management system with all the fanfare of a Hollywood premiere.
Agilysys: rGuest World Premiere
Cambridge Trust Company Consumer Brand Awareness
Introducing people to a different kind of bank — one dedicated to personalized service.
Cambridge Trust Company: Life's bank
Bio-Rad New Product Pre-Launch
Multi-channel campaign designed to build awareness of a new product and generate qualified leads.
Bio-Rad: Vote yes
Iron Mountain Think inside the box

Turning document management into an untapped source of savings and efficiency.

Iron Mountain: Think inside the box
Limelight Lead Generation Campaign

Helping to make rich media advertising deliver real, measurable results.

Limelight: Stop faking It
TE Brand Re-launch

Worldwide campaign to rebrand
Tyco Electronics as TE Connectivity.

TE Connectivity: We're In It
Trend Micro Consumer Brand Awareness Campaign
Shaking consumers out of their complacency for typical Internet security.
Trend Micro: "The Nooo! Face"
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approach

buying isn't what it used to be

Buyers are complicated. The channels and devices they care about are changing rapidly and the content it takes to fill them is multiplying exponentially. Our mission is to help buyers make great decisions throughout the considered buying process — and to make sure more of them are choosing your brand. 

How? Click that arrow over there to see more.

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Market to humans

Whether you address B2B or B2C audiences, engaged buyers are people who make buying decisions rationally and emotionally. Our mission is to know your buyer best, so we know what channels, content and experiences will help drive their consideration and decisions. Go human

Truth over imitation

Creative and media that toe the category line are just ads for your competitors. Standing out means skirting conventional wisdom, and tapping the hidden truths that actually move your buyer. View a truth

Build brand and demand

Companies everywhere are looking for ways to improve efficiencies and cut costs. One of the easiest places to start is often the most quickly overlooked: the way paper documents are managed and stored. PJA helped Iron Mountain engage financial leaders in mid-sized businesses, offering them an untapped opportunity to save money. Watch case study

Read between the hype

Technology is essential to the practice of marketing, but not enough to make marketing successful. It’s our job to deliver the thinking and creative that help your technology investments pay off. Numbers that matter

succeeding with the engaged buyer
Market to humans
Market to humans
Truth over imitation
Truth over imitation
Build brand and demand
Build brand and demand
Read between the hype
Read between the hype
4 Ways to Win in the Last 3 Feet

Drive retail purchases with advanced mobile marketing strategies

The Last 3 Feet is a commonly misunderstood and overlooked opportunity that can either make or break your sale. No matter how much marketing you do or how many people you guide into stores, it means nothing if your competitors beat you out at purchase. Read 4 Ways to Win In The Last 3 Feet to help ensure consumers are choosing your products.

*Please complete all required fields before continuing.
Between Blue Sky and Bullet Points

How to find your brand positioning sweet spot

For many companies, a brand position is the first step to communicating their value to the market. And for many companies, that’s where they go wrong. Download Between Blue Sky and Bullet Points, PJA’s guide to stronger brand positions.

The Engaged Buyer

Meet the engaged buyer.

Buying isn’t what it used to be. It could be a camera, phone or car – or it could be a million-dollar business software solution. Whatever the purchase, the way customers consider buying it has changed forever. Read Buying Isn’t What It Used To Be to find out why people buy the way they do now – and how your marketing can work harder to meet their expectations.

Yeah It's Content But Is It Marketing?
If your content isn’t promoting your brand, what is it doing?
Yeah It's Content But Is It Marketing?
4 Ways to Win in the Last 3 Feet
How marketers can drive retail purchases with advanced mobile marketing strategies
4 Ways to Win in the Last 3 Feet
Between Blue Sky and Bullet Points
Is your positioning sweet spot where you think it is?
Between Blue Sky and Bullet Points
The Engaged Buyer
Meet the engaged buyer.
The Engaged Buyer

about

Phil Johnson

Phil Johnson

CEO

Phil wants to make PJA Advertising + Marketing great. That leads him to ask a lot of questions. How can we find and develop people so that we're better than we were yesterday? How can we make our agency a valuable destination for our clients? How can we improve on what agencies do?

He sees the ultimate role of agency CEO as a never-ending quest for undiscovered talent. He is a firm believer in hiring better and smarter than himself and is often in awe of the people at PJA. He's fascinated by the technologies that are changing the art and science of marketing, but still believes most answers can be found in understanding what makes people tick. He's relentlessly curious, and spends time writing for AdAge and running a speaker series for the Business Marketing Association of New York. He's frequently overbooked serving on the boards of the Boston Museum of Science, Partners in Health, and the Cambridge Community Foundation. He lives in Cambridge with his wife and two sons, although he needs to be reminded that one son is actually away at college.

Mike O'Toole

Mike O'Toole

President and Partner

I feel privileged to live in these most interesting of times for marketing. While the ends haven't changed at all (make me famous, help me sell), all the means (channels, content, devices, who's in control) are changing constantly. Which means it's a great time to be an agency helping clients figure all this out.

As President, I oversee operations on both coasts, and advise clients on marketing strategy. I'm an occasional speaker and blogger for MarketingProfs, the BMA, and at SXSW. I thoroughly enjoy hosting PJA Radio's "The Unconventionals," a podcast focusing on inspirational and counter-intuitive business stories that are the stuff of ingenuity, leading to innovation, change, and outsized results.

When it comes to PJA, I'm most proud of the agency's culture, and its collection of people who genuinely like each other, and work exceedingly hard to get clients the credit they deserve.

When it comes to home, I spend my free time coaching soccer, driving around my four kids, and hoping for a Notre Dame football return to glory. Ask me about my family's deep dive into the analog world, the Summer of 72 books.

Hugh Kennedy

Hugh Kennedy

EVP, Planning and Partner

Demographic

  • 49-year-old male, 20 years marketing experience
  • BA from Yale, but don't hold that against him

Work Life

  • Works closely with C-level clients on marketing strategy and with Office Manager to ensure Nespresso capsules are stocked in kitchen
  • Travels frequently between US cities and between desk and Wakefield schools to drop off and pick up children

Online Media Consumption

  • Reads The Wall Street Journal, The New York Times, CIO, eWeek, Wallpaper and International Wine Cellar

Signature Quote

  • "I'm working toward the day when every client is as daring in their marketing as their favorite campaign out in the world."
Greg Straface

Greg Straface

VP, Business Development

As head of Business Development for PJA Advertising + Marketing, Greg leads the agency's efforts to identify and secure strategic partnerships, while expanding PJA's footprint from BtoB to BtoC. Greg brings extensive strategic marketing and business development expertise to PJA having worked with global agencies including Ogilvy & Mather, Publicis, BBDO and most recently Doremus where he helped launch the San Francisco outpost of that Omicom agency. Greg has a driving passion for building relationships and has been able to connect the strategic vision of PJA with innovative brands like Yahoo, Trend Micro, Brother International, CA Technologies, EMC, Boston Scientific, Novell and TE Connectivity.

Greg is most proud of his involvement in PJA being named Agency of the Year by AdAge's BtoB Magazine in 2006, 2007, 2008, 2010 and 2011.

Aaron DaSilva

Aaron DaSilva

VP, Executive Creative Director

For more than fifteen years, Aaron has driven creative thinking for numerous companies including Novell, Trend Micro, Microsoft, Yahoo!, Brother International, Chase Sapphire, State Street Bank, TE Connectivity, GE Healthcare, Juniper Networks, VH1 Classic, Jet Blue and Boston Scientific. His work has been honored numerous times by the One Show, Creativity, the Effies, the Telly Awards, The Hatch Awards, ANDY, Print, MITX, and the BMA Awards. In addition to providing creative leadership and direction across all client accounts, Aaron's role is to push the agency to create new experiences that disrupt category conventions and influence audience behavior. His trademarks include his booming laugh, impeccable haircut, and, more recently, white sneakers—which frankly, just isn't normal.

Robert Davis

Robert Davis

EVP, Strategy

I love working in an era that I see as defined by an interesting paradox: on the one hand, we have the bandwidth and development chops to rapidly create all kinds of digital content and functionality-from sites and social media content to QR codes, cheap video, mobile apps, and on and on. On the other hand, the relative ease with which we can make these things should be the thing that frees us to almost forget about the technology and to think very freely about how brands can behave-in the context of peoples lives-so that we can remove friction from the things they want to get done. So we can identify and suggest connections between things they didn't know to connect, or so we can be engaging enough to compete for their scarce attention or even their affection.

It's this idea of finding ways to enable brand behavior that makes me think this is a great time to be a marketer.

Oh, yeah- the details: The list includes Think New Ideas, Ingalls, Chiat/Day, Lintas. Started out as a creative, jumped to strategy and am vain enough to say that's what makes creatives love me. American Express, AOL, AT&T, Capital One, CVS/pharmacy, Dell, EMC, GE, IBM, Infor, Mars, SAP, TE Connectivity. Green vehicles, heirloom tomatoes, assorted pets, my wife and two boys—all in reverse order.

Nicole Ciacciarelli

Nicole Ciacciarelli

VP, Finance

Nicole is responsible for the financial operations of PJA, focusing on financial strategy and planning for the company. She sees to it that both our Cambridge and San Francisco operations practice fiscal responsibility in business dealings and ensures the agency is on track for profitability. A 12-year veteran of PJA, Nicole and her administrative team are also responsible for managing pretty much all things infrastructure at PJA including human resources, legal and our famous bottom-less snack bowls—salty and sweet.

Janet Carlisle

Janet Carlisle

VP, Client Services

If you’re looking for someone who can think on her feet, articulate any marketing situation in human terms, or just make you laugh, few compare. Janet began her career over 20 years ago in New York working on consumer brands such as General Mills, Fisher-Price, Perrier, and Gillette. Since that time she's worked at agencies big and small, honing her skills in marketing strategy to deliver results-oriented programs domestically and globally. Most recently, she’s been serving as our trusted advisor to the brand leaders to clients such as Infor, GE Healthcare, Limelight, Iron Mountain, Brother Printers, and TE Connectivity.

When she's not running the client service department or tweeting like a rock star, she keeps us all honest and makes sure we're having a blast while we're at it.

Tammy Bondanza

Tammy Bondanza

Media Director

Tammy has 20 years of B2C and B2B brand and agency experience, specializing in digital media and marketing. She’s currently the President of BIMA (Boston Interactive Media Association) and sits on the board of MITX (Massachusetts Innovation Technology Exchange). She started in digital media at Digitas where she was a digital media negotiations manager for Johnson & Johnson’s many brands, among others. Her extensive knowledge and digital thought leadership aided in the development, management and growth of Hill Holliday's digital media offering. Her team lead digital media efforts for many clients including Dunkin Donuts, the TJX brands, Harvard Pilgrim Healthcare and Liberty Mutual. Additionally, Tammy led Mullen’s interactive and direct-response media practices, working on such clients as Eddie Bauer, XM Satellite Radio, 3Com and Panera Bread. Tammy also has experience working on the client side at Bose and while at Staples where she developed intergrated marketing efforts for the number one office supplier in the US. Tammy began her career in offline media at Arnold Advertising working on McDonalds and Volkswagen.

Daniel Grace

Daniel Grace

SVP, Managing Director-PJA West

Daniel is a brand strategist and agency leader specializing in developing global, complex, market-leading and start-up brands and campaigns – across both the enterprise and consumer landscapes. A strategic marketing executive with 20 years of international advertising, branding and digital expertise – Daniel has opened, grown and built agencies in London, New York, Miami and San Francisco, and has deep experience in the technology, financial services, pharmaceutical, legal, luxury service and hospitality sectors. Daniel has lead global teams working on brands for agencies such as Grey Advertising and Foote Cone & Belding, run US Operations for a London-HQ’ed agency (Gyro), and most recently launched and built a 30+ person agency from scratch (:MINT). 

Daniel has carved out a dynamic niche strategically evolving brands transitioning from product success into cross-vertical C-suite solutions steering towards & beyond an IPO – clients include Flurry, Vocera, Citrix & Advent. Daniel has achieved preferred provider relationships with Fidelity Investments, Charles Schwab, Pershing Mellon BNY & TD Ameritrade.

Daniel is a dual citizen of the US and the UK, and lives in San Francisco with his wife and three daughters.

PJA Select Client List

Creating an unfair advantage isn’t easy.

A full service agency with a wide range of services and capabilities, we’ll conceive, develop, and deploy a deeply integrated campaign based on a core truth or idea that will help you win the credit you deserve.

Core Capabilities

  • Positioning and messaging
  • Branding
  • Advertising
  • Media strategy, planning & buying
  • Digital marketing
  • Content marketing
  • Experiential marketing
  • Integrated marketing
  • Social media marketing
  • Mobile marketing
  • Marketing and customer analytics
  • Website development
  • Mobile/Tablet development

Specialized Skills

  • Demand generation
  • Product marketing
  • Thought leadership
  • Audience insight programs
  • Channel programs
  • Employee engagement
  • Video production

Latin3

Sao Paulo, Brazil

The leading digital marketing firm for global corporations catering to Latinos in the United States and Latin America, Latin3 creates, develops, and optimizes digital experiences across multiple channels. Latin3 has offices in Miami, Buenos Aires, Sao Paulo, and Mexico City. Visit Site

Carat Enterprise

London, UK

Located in London, Carat Enterprise is a global media planning and buying specialist. Visit Site

The NetworkOne

London, UK

The NetworkOne is an international network of 270 independent agencies in 156 cities across 64 countries. Our relationship gives us the opportunity to custom build PJA's agency partner network using best-in-class specialist agencies in both the technology and health science segments. Visit Site

Chugai

Tokyo, Japan; Shanghai, China

Founded in 1938, Chugai is Japan's oldest B-to-B agency as well as the first Japanese B-to-B agency officially licensed in China. Visit Site

Phil
Johnson

Phil Johnson

Mike
O'Toole

Mike O'Toole

Hugh
Kennedy

Hugh Kennedy

Greg
Straface

Greg Straface

Aaron
DaSilva

Aaron DaSilva

Robert
Davis

Robert Davis

Nicole
Ciacciarelli

Nicole Ciacciarelli

Janet
Carlisle

Janet Carlisle

Tammy
Bondanza

Tammy Bondanza

Daniel
Grace

Daniel Grace
Leadership
Clients
Services
Services
Partners
Partners

news & ideas

Bow & Arrow Blog

I freed my heels, and my mind (and work) followed

Jan 22, 2015 by Robert Davis

My parents started me on skis at age four. Three years later we moved a couple miles down the road from a small family-oriented ski hill in the northern Catskill mountains, and as long as there was snow, I skied every day and pretty much all weekend, every weekend. Raced on the school team, built and got pretty good.

In my twenties and thirties, I spent a fair amount of time skiing in Utah and Colorado. Big stuff – double diamond trails, ungodly huge bumps, straight vertical drops off the tops of sheer rocky cliffs into waist-deep power. I got even better.  I’d say it would be fair to say I considered myself to be an expert skier.

Then I got married, had kids, put on 15 pounds and threw out my aging ski gear. I’d go out once or twice on rental boards and found I could always hold an edge. I wasn’t slipping too badly. We got both our kids out on the snow – one boarder and one skier. Some of everything. As they got better, we hit bigger hills in New England, but neither one of them wanted to get off the greens and blues. There was no aspiration for black diamonds in our house, seemingly.

I got bored.

So with very little knowledge to back the decision up, a couple years ago I decided to take up telemark skiing and all of a sudden I had no idea what was doing. I was a beginner all over again – and I didn’t even really remember being a beginner the first time.  I was really struggling, so I got some help.

I took a couple lessons from guys half my age. I bought a couple books and CDs. Found a couple free-heeling friends.  And I thought I had it figured out, but after the intervening summer I found I had regressed. So I repeated the process.

It struck me the other day that as I, and my agency, embark on our own take on what just what advertising needs to be these days, deep down, I’m not an expert at this stuff anymore, either. Not just because the media and content channels have changed, metrics have gotten more complicated, and so on. That’s like switching from the old skinny skis to shaped skis. It’s pretty much new wine in old bottles for anyone who grew up deeply immersed in digital since the 90’s.

The thing that has me feeling almost like a beginner again is the way buyers have changed. It isn’t just that the stuff is different; the mindset is different as well, and the emergence of the engaged buyer has me approaching a lot more challenges and opportunities with a beginner’s mind. I’m still grabbing the marker and helping facilitate the discussion, but I try and spend more time grabbing younger staff at the agency and saying “Let’s figure this out together.” When I’m coaching teams, it’s with more of a focus on how we can all “fail forward” together in this changing world.

When it comes to marketing, it’s my opinion that expertise is often a thin veneer laid over orthodoxy – or even worse, hubris. Experts with turf to protect will have a hard time learning to understand and respond to a changing world.

Lifelong beginners? If they’re open to getting some help and working things out together, they’ll do just fine. Me, I’m off to a weekend telemark camp to brush up on backcountry skills in a couple of weeks.

Think snow, friends.

[caption id="attachment_5224" align="aligncenter" width="560"]No, that’s not me – but with some help I hope to be burning it like this soon. (Photo credit: Dirk Groeger under Creative Commons.) No, that’s not me – but with some help I hope to be burning it like this soon. (Photo credit: Dirk Groeger under Creative Commons.)[/caption]

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PJA News

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The Neat Company Selects Marketing Agency, PJA, with Sights Set on Small Businesses

The Neat Company Selects Marketing Agency, PJA, with Sights Set on Small Businesses

December 8, 2014, Philadelphia, PA

Neat, the leader in Smart Organization Systems for small businesses and home offices, plans to refocus on their small business customers and has hired PJA to provide the resources necessary for Neat to reach this audience. PJA, a full-service marketing and advertising agency with offices in San Francisco, CA, and Cambridge, MA, has a proven track record of developing unique, integrated campaigns for clients to reach B2B customers.

“We went through an extensive search to find the right agency for our needs and PJA had the right mix of B2B marketing experience and success, strong team, and understanding of our business and target audience,” said Evan Kramer, Neat’s chief marketing officer. “We enable small businesses to simplify workflows and save time so they can “Get To What Matters” and PJA understands how to effectively communicate and execute that message.”

As Neat continues its charge to be an essential tool for small business owners, they recognize the need to appeal to various small business segments ranging from realtors to accountants and lawyers to contractors. PJA’s experience in creating successful strategies marketed toward these very groups gives The Neat Company a practical and exciting opportunity to collaborate with an innovative, industry-leading agency.

Getting to what matters has always been at the forefront of Neat’s mission to keep homes and offices organized, but now The Neat Company is shifting its focus to the small business, while remaining an integral part of their existing customers’ lives.  With PJA’s support, The Neat Company will continue to demonstrate the twofold definition of its core message: saving time and using technology to get back to what is important. A reallocation of attention on specific use cases of Neat’s Smart Organization System in the worlds of contracting, accounting, real estate and other relevant small businesses, will exemplify The Neat Company’s commitment to the small business market.  

“We’re really excited to be working with Neat,” said Mike O’Toole, PJA’s President. “It starts with Neat’s market potential—their products solve a huge problem for small businesses, who are struggling to find ways to organize their information. We also like the alignment between our organizations. Our compensation is tied to the return on marketing we deliver. We’re incented to find the best mix of accountable media, which will include programmatic digital, DRTV and other strategies to drive the best results.”

The Neat Company’s value to small business owners in diverse industries is robust and as they continue to introduce new integrations with small business applications and tools, such as QuickBooks Online, the business’ need for Neat’s Smart Organization System will only rise. With PJA’s proven experience in all channels of marketing, The Neat Company is confident that together, they will reach the small business owners and entrepreneurs who will benefit from Neat’s Smart Organization System and who need to get to what matters.

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Archive Showcases PJA Work for Corning Life Sciences.

Archive Showcases PJA Work for Corning Life Sciences.

December 2, 2014, Cambridge, MA

PJA is proud to have had it’s “Falcon” campaign for Corning Life Sciences showcased in Archive. If you haven’t seen the work, you can check it out here.

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B-to-B Case Study: How to Stand Out at a Crowded Industry Event

B-to-B Case Study: How to Stand Out at a Crowded Industry Event

December 1, 2014, Los Angeles, CA

Many thanks to the team at AdAge for featuring PJA's latest campaign with Agilysys, as we helped debut their new software with a 'Hollywood Premiere' campaign.

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PJA Advertising Reinvests in West Coast: Daniel Grace Appointed Head of PJA San Francisco

PJA Advertising Reinvests in West Coast: Daniel Grace Appointed Head of PJA San Francisco

November 3, 2014, San Francisco, CA

Boston-based PJA Advertising + Marketing is ramping up its San Francisco office with new leadership.  Daniel Grace, an agency leader with deep vertical experience specializing in global, complex and market-leading brands, will lead the office as SVP, Managing Director. 

Grace spent the last decade as Managing Director at :MINT, a full service agency he founded, specializing in financial and investment services, enterprise technology and hospitality clients including Fidelity Investments, Pershing BNY Mellon, Flurry (recently bought by Yahoo!), Amtrak and Fairmont Hotels & Resorts, among others. 

Prior to :MINT, as VP Client Services and Strategy at gyro:, he oversaw the Sun Microsystems, Citrix Systems, NEC, Sony Ericsson and Deloitte Consulting accounts.  Grace has held senior marketing and account management positions at Ideas.com, FCB and Grey, working with brand such as Coca-Cola, Yahoo!, Glaxosmithkline and Amgen.

"Our investment in Daniel is about deepening our commitment to San Francisco. We’re an agency built on helping innovation-driven brands reach their buyers, and San Francisco is the center of the innovation economy,” said Mike O’Toole, President, PJA Advertising + Marketing.  “Daniel will allow us to tap into national opportunities in technology, health sciences, financial services and other industries that reach the engaged buyer." 

PJA recently won Neat®, the leading provider of Smart Organization Systems for the small business and home markets.  The agency is a six-time Ad Age Top Agency of the Year building integrated marketing campaigns for clients like Brother International, Red Hat, Corning, Honeywell, Novartis, Genzyme and FIS Global.

PJA San Francisco was founded in 1999 and its client roster includes Bio-Rad, Thomson Reuters, Maxim Integrated Products, Equinix, Epicor and Newell Rubbermaid’s Endicia.  Moving forward, PJA will infuse talent from its Cambridge office to bolster the West Coast office as it ramps up.

“I jumped at the opportunity to join PJA because it is one of the few shops on the West Coast strong on both the data and creative side of the business – most mid-sized agencies focus on one of the two,” said Grace. “Our clients demand both – bold, breakthrough ideas driven by programs that deliver results.”

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9 Agencies You Need to Follow on Twitter

9 Agencies You Need to Follow on Twitter

June 26, 2014, Cambridge, MA

Many thanks to the folks at The Agency Post for recognizing PJA as one of the leading agencies to follow on Twitter along with the likes of OgilvyDigital, RGA & Huge!

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PJA Appoints Former Hill Holliday Executive Bondanza to Oversee Media Team

PJA Appoints Former Hill Holliday Executive Bondanza to Oversee Media Team

June 3, 2014, Cambridge, MA

PJA Advertising + Marketing (PJA) today announced that it has added Tammy Bondanza as Media Director. Bondanza will oversee PJA’s media teams across PJA’s Cambridge and San Francisco offices and will report to PJA’s EVP, Strategy Robert Davis who was recently elevated to oversee PJA’s digital, strategy, media and analytics teams.

Bondanza was most recently Senior Vice President, Digital Media at Hill Holliday in Boston for the last seven years where her team led digital media efforts for clients including Dunkin' Donuts, Harvard Pilgrim, Great Wolf Resort, Partners Healthcare, Homegoods, TJ Maxx, and Marshalls.  Prior to joining Hill Holliday, she led Mullen's interactive and direct-response media practices, working on such clients as Eddie Bauer, XM Satellite Radio, and Panera Bread.  Moving to the client side at Staples, Bondanza developed and managed Staples integrated marketing efforts. Bondanza is alsothe President of BIMA (Boston Interactive Media Association) and sits on the board of MITX (Massachusetts Innovation Technology Exchange).

PJA’s CEO, Phil Johnson said about Bondanza, “I’ve been following Tammy’s career for several years with the goal to recruit her to PJA. She’s a first-rate thinker about digital media and media in general and has created some spectacularly innovative programs for her clients. She’s also a wonderful collaborator and leader who is well positioned to bring together all the teams needed to produce great marketing in a complex media world.”

“The ad industry has created organizational distinctions among different types of media and communications efforts that really don’t matter to buyers.” said Robert Davis, EVP, Strategy at PJA. “Tammy is a leading-edge media practitioner who’s done it all, and her passion for innovating ways for all forms of media to work together is going to play a huge role in our success moving forward.”

Bondanza holds a BS, Cum Laude, Communications / Advertising from Emerson College.

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PJA Advertising + Marketing  Elevates Davis to Executive Vice President, Strategy

PJA Advertising + Marketing Elevates Davis to Executive Vice President, Strategy

May 22, 2014, Cambridge, MA

CAMBRIDGE, MA—May 22, 2014—PJA Advertising + Marketing (PJA) today announced that it has elevated Senior Vice President, Digital, Robert Davis to Executive Vice President, Strategy. In his new role, Davis will continue oversight of digital, and will now have additional responsibility overseeing the strategy, media and analytics teams across PJA’s Cambridge and San Francisco offices. This will enable for closer alignment among these disciplines, and encompass a sizeable portion of PJA’s staff. Davis will continue to report to PJA’s President Mike O’Toole, and remains on the agency’s executive team.

PJA’s CEO, Phil Johnson, said about Davis, “Robert joined PJA five years ago to shape our digital strategy. He grew our digital offering, built out the technology group, the analytics team, and a group of strategists. As result of his success, media, strategy, and analytics have become inextricably connected and interdependent. It only makes sense that he would take leadership of all these disciplines and set the direction for the next chapter of PJA’s future.”

Davis’ advertising career began on the creative side of the agency business holding executive level creative positions with Chiat/Day, Lintas, and Ingalls, then moving to the strategy side of the business while at Think New Ideas and Goodman&Company. His client experience spans a range of marketers such as Capitol One, CVS/Pharmacy, AT&T, Red Hat, American Express, IBM, GlaxoSmithKline, Novartis, Dell, EMC and SAP.

“Buyers don’t distinguish between digital, strategy, creative and media, said Mike O’Toole, PJA’s President. “It is our mission – under Robert’s leadership—to make an integrated, buyer-based approach the foundation of great campaigns.”

Davis holds a bachelors degree in graphic design from SUNY Fredonia in New York. He and his wife Elaine, and their two boys, Whitman and Gray, reside in Milton, MA.

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PJA, American Express and Viacom Talk ‘Creating Content and Culture’ at March 4th BRITE Conference in NYC.

January 30, 2014,

Join PJA’s President, Mike O’Toole, as he moderates a panel at this year's BRITE Conference titled 'Creating Content and Culture: Building Brands the Unconventional Way.' Joining Mike for this panel will include: May Ann Fitzmaurcice, SVP, American Express OPEN; Niels Schuurmans, EVP, Viacom Velocity Creative Content; and Donald Kurz, Chairman and CEO, Omelet LL
Now in its 7th year, BRITE '14 brings together 500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

To learn more about PJA’s panel and the entire conference agenda visit briteconference.com

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PJA Recognized as Content Creators Extraordinaire

PJA Recognized as Content Creators Extraordinaire

October 28, 2013, Cambridge, MA

Many thanks to the folks at BostInno for recognizing PJA as one of the leading Boston agencies to creatively leverage LinkedIn as an engaging content distribution channel.

And be sure to follow PJA on LinkedIn.

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PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine for Third Year in a Row

July 18, 2013, Cambridge, MA

For the third year in a row, Phil Johnson, PJA's CEO, has been named one of fifteen agency executives listed in BtoB Magazine's "Who's Who in B-To-B for 2013." This years Who's Who in B-to-B Special Report features key thought leaders, movers and shakers across a broad spectrum of the marketing industry. In compiling this report, BtoB focused on 10 categories: marketers, agencies, direct, email digital and search, business media, social media demand generation, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and BtoB writers.

Mr. Johnson and his agency team were recognized for its significant success in the BtoB segment this past year including; PJA growing its revenue by 32%, picking up new clients such Red Hat, Genzyme, FIS Global and Parallon Business Solutions.

In addition to adding new clients, PJA was recognized for a number of successful campaigns including“BusinessSmart Ink Jet Series” for Brother International, “Calling All Enterprisers” for Red Hat and “How Fiber Comes Alive” for TE Connectivity.

Recognized along with Mr. Johnson as Top Agency Thought Leaders included the likes of Tony Weisman, CEO, Digitas North America; John Seifert, Chairman-CEO, Ogilvy & Mather-NY, and John Osborn, President – CEO, BBDO, NY.

To see all of the individuals recognized by BtoB Magazine visit “BtoB’s Who’s Who in 2013.”

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PJA Recognized by BtoB Magazine as A Top Midsize Agency for 2013

April 22, 2013, Cambridge, MA

PJA Advertising + Marketing is proud to have been recognized as one of the “Top BtoB Agencies of the Year” by AdAge’s BtoB Magazine.

The Top Agencies report is made up of four agency categories: small agencies (revenue up to $10 million); midsize agencies (revenue between $10 million and $99.9 million); large agencies (revenue of $100 million and up); and interactive agencies.  The finalists in each category were selected based on percentage of total business that is business-to-business, revenue growth, new client wins, innovative work and expanded service capabilities.

PJA had a stellar year in 2012. In addition to the agency’s significant year-over-year revenue increase of 32% – from $10.9 million to $14.5 million – PJA added a range of new clients to its roster. These included Red Hat, Genzyme, FIS Global, Equinix, Parallon Business Solutions and American Student Assistance. Increasingly, PJA attributes its success in a difficult advertising market to building integrated marketing programs that combine paid, earned and owned assets; inviting target audiences and influencers to participate as content creators; and bringing together media, planning, digital and creative from the very beginning.

In 2012, PJA also expanded its global presence while deepening its international partnerships with agencies in Europe and Asia. These agencies include Brocklebank/Penn (London) and Band Advertising (Singapore, Beijing and Hong Kong). These relationships are additive to PJA’s current relationships in Latin America with Latin3 and Japan and China with Chugai.

This is the sixth time out of the last eight years that PJA has been named a Top BtoB Agency.

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Brother International Taps PJA Advertising + Marketing As Agency of Record for Printer Business

August 1, 2011, Boston, MA

PJA Advertising + Marketing (PJA) has been named agency of record for Brother International's Business Machines Group's Printers and All-in-Ones. Brother International is a premier provider of products for the home and office, according to agency President, Mike O'Toole. The Bridgewater, N.J.-based account, was won after a national review of agencies.

Working with Brother's Vice President, Marketing, John Wandishin, PJA will be responsible for on and off line advertising and marketing efforts as well as media strategy, planning and buying. Commenting on the selection of PJA, Mr. Wandishin said, "We've been aware of PJA for quite sometime and selected the agency not only because they were the right partner, but because of the strategic and creative innovation they bring to their clients brands"

President of PJA, Mike O'Toole said of the appointment, "We're very pleased to be working with Brother. The company makes top-rated products, and people who own Brother's products love them. We're excited to launch a campaign that gets Brother the credit it deserves.".

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PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine

PJA's CEO Phil Johnson Recognized as Industry Thought Leader by BtoB Magazine

July 19, 2012, Boston, MA

For the second year in a row, Phil Johnson, PJA's CEO, has been named one of fifteen agency executives listed in BtoB Magazine's "Who's Who in B-To-B for 2012." This years Who's Who in B-to-B Special Report features key thought leaders, movers and shakers across a broad spectrum of the marketing industry. In compiling this report, BtoB focused on 10 categories: marketers, agencies, direct, email digital and search, business media, social media demand generation, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and BtoB writers.

Mr. Johnson and his agency team were recognized for its significant success in the BtoB segment this past year including; PJA growing its revenue by 5%, picking up such new clients as Bio-Rad, Novartis, Iron Mountain, Hitachi Data Sysetms, Enterasys, EvaluatePharma and Meru Networks.

In addition to adding new clients, PJA was recognized for a number of successful campaigns including "Whose Side is Your Printer On" for Brother International; "We're in It" for TE Connectivity, and "Stop Faking It" for Limelight Networks.

Recognized along with Mr. Johnson as Top Agency Thought Leaders included the likes of Laurence Boschetto, President/CEO, DraftFCB; John Osborn, Prsident/CEO, BBDO; and John Seifert, Chairman-CEO, Ogilvy & Mather-NY.

To see all of the individuals recognized by BtoB Magazine click here "Who's Who in B2B 2012"

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PJA Advertising + Marketing Unveils Latest Interactive Ad Campaign Creative for Limelight Networks

July 6, 2011, Boston, MA

PJA Advertising + Marketing (PJA) today announced the launch of the newest interactive ad campaign for Limelight Networks (NASDAQ: LLNW, "Limelight"). The creative, targeted at senior marketing professionals and creative and media agency teams, are currently running on trade sites including eMarketer.com, MarketingProfs.com and Mashable.com.

"We developed our interactive ad campaign to deliver a strong message to advertisers about the importance of using the most effective technologies to target the most relevant audiences at the right times and in the right places," said Paul Alfieri, VP Corporate Marketing and Communications, Limelight Networks. "In fact, to deliver this ad campaign we used our own best practices and technologies from Limelight EyeWonder Interactive Advertising services—in essence we're practicing what we're preaching.

The visual centerpiece of the campaign is a series of attention-getting "Stop Faking It" instant-play video banners, the first of which features a faux magician complete with pencil mustache pretending to open a garage door as if by magic.

"The point behind this fake demonstration of prowess and the entire campaign is to communicate how Limelight can help marketing and advertising professionals use new digital marketing technology not just for the sake of it, but to achieve real, measurable results," according to Janet Carlisle, Vice President, Client Services at PJA Advertising + Marketing. "We worked closely with Limelight to illustrate that concept in a fun and engaging way."

Users can engage with the ad units to instantly download a "Quick Tip" to increase engagement, or click through to the Limelight resource center to register for a more in-depth report covering online advertising, mobile and video trends and best practices.

Demos of the ad units can be seen here and here.

These interactive ad units are part of a larger integrated Limelight demand generation campaign utilizing other marketing channels such as email, content syndication programs, database marketing, mobile advertising, social media and SEM.

The first phase of the online ad campaign promotes Limelight EyeWonder Interactive Advertising services, while later phases will promote Limelight's technology offerings that allow marketers to easily and effectively capitalize on the use of video and mobile in their marketing programs.

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PJA Blogs

CMO Network Blog

The How And Why Of It All: Dov Seidman Slugs It Out With Chobani, While Droga5 Waits For A Decision

Oct 09, 2014 by Phil Johnson

An intriguing story from the advertising world. Two companies battle over who owns the word "How." new window

Small Agency Diary

The Route to Creative Director Starts With a Passion for New Ideas

May 31, 2013 by Phil Johnson

Phil Johnson Let me tell you about the perks of writing for Small Agency Diary. There’s no pay, very little fan mail and to date a shortage of six-figure speaking engagements. On the other hand, I’ve met new friends, impressive people from every corner of the advertising industry. Best of all, on rare occasions, someone writ new window

The Unconventionals

Small Is Beautiful: Why Heady Topper Probably Won’t Be Coming To A Store Near You

Jan 08, 2015

In this episode, host Mike O’Toole visits Tony Magee, founder and CEO of Lagunitas. They discuss how craft beers have all the momentum with young drinkers — and why the industry giants should be worried.

Play episode

Check out more of the Unconventionals new window

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PJA Fun Facts

Want to work @ PJA?

Maybe you’ve never heard of nanodots. Or know nothing about cloud computing. But you're smart and curious and love a challenge. We set a fast pace. Strive for brutal honesty. And think great creative can make people uncomfortable. Join us and make innovative marketing programs that defy the rules.

Email us at careers@agencypja.com.

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east
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Senior Copywriter
PJA East
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You're smart and curious and love a challenge. We set a fast pace, embrace ingenuity and believe great creative can both capture emotions and influence purchase decisions. Join us and make innovative marketing programs for engaged buyers that defy the rules.

 

Digital. Print. Broadcast. Blog. PJA advertising and marketing is looking for a mid-level copywriter who can thread a story together from headline to CTA, in any medium.  Solid understanding of user experiences and all the ingredients required in any communication vehicle to influence behavior, whether they are snapping a QR code or downloading a demo. Inventive, curious, proactive and a quick learner, candidate has to be able to adapt to new technologies and formats. The team is fun, funny and relentless about delivering groundbreaking creative that shakes up culture. There’s a desk with your name on it and room to grow if you are, too.
 
Must Haves
• 3-5 years experience agency experience
• Strong creative concepting skills
• Long and short form writing experience (can write headlines but can also tackle and lengthy brochure orwebsite
• Knowledge of the difference writing requirements for different media
• Proven integrated experience
-       Digital ( banner, website, etc..)
-       Print
-       Some broadcast
• Social media program development and understanding
• Relentless work ethic, not afraid of hours
• Sense of humor

Senior Digital Designer/Art Director
PJA East
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You're smart and curious and love a challenge. We set a fast pace, embrace ingenuity and believe great creative can both capture emotions and influence purchase decisions. Join us and make innovative marketing programs for engaged buyers that defy the rules.

 

Senior Digital Designer/Art Director

 

Holy moly! That is freakin’ awesome! Does your digital work spark that level enthusiasm three or four times a day? PJA advertising and marketing is looking for a digital designer who teeters on the bleeding edge of design, in all of it’s glory—site, social media, motion, content and wildly addictive interactive executions. Inventive, curious, and able to take complex layers of information and tell a simple visual story with it, you adapt to new technologies and formats and blow people’s minds with your design.  And when the oohs and ahhs are all over, you pick it all up and start again. Just ‘cuz.

 

Must have’s

• 5+ years digital design/art direction experience

• Strong conceptual skills

• Keen sense of user experience

• Responsive design in the blood

• Broadcast experience is a plus, plus

• Patience. And Impatience. All wrapped in a sense of humor

•  A brain that has perfected every technology platform you need to perfect your craft

•  Relentless work ethic that scares people

 

No Exceptions To Our Must Haves!  Thanks!

 

 

PJA likes to figure out the hard stuff. And that takes a certain kind of person to want to figure it out. Exceptionally creative, driven and, well, just a good all-around corporate citizen. If that sounds like you, you're half-way hired already and we can't wait to meet you. 
 

With 60 employees, and offices in Cambridge, Massachusetts and San Francisco, California, PJA services a range of consumer and business to business clients including: TracFone, Red Hat, Brother International, Trend Micro, Novartis, Genzyme, Honeywell, Corning, Parexel, TriZetto, and Bio-Rad

 

PJA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.  Visit us at www.agencypja.com

 

Please send your resume to careers@agencypja.com.  Thanks!

 

 

 

 

 

Account Director
PJA East
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You're smart and curious and love a challenge. We set a fast pace, embrace ingenuity and believe great creative can both capture emotions and influence purchase decisions. Join us and make innovative marketing programs for engaged buyers that defy the rules.

Account Director

As senior-level members of the account team, Account Directors are expected provide strategic leadership on their businesses. They are seasoned professionals with the experience, composure and confidence to engage with executives from our client organizations. While serving as the lead day-to-day client contact, they are expected to act as trusted business partners to the clients they service, and must be able to oversee large-scale marketing programs with multiple moving parts. The Account Director is responsible for collaborating with senior level staff from other departments to deliver on PJA’s commitment to innovation: ensuring innovation in program design and media, in audience insights, and in accountable programs. The Account Director’s role includes, but is not limited to, overseeing the development of business/marketing strategy, process/communications management, and people/relationship building while maintaining cost controls for the Client and ensuring Agency profitability.

RESPONSIBILITIES

Strategic Thinking/Thought Leadership

  • Monitors and evaluates marketing environment for brand-building opportunities
  • Assimilates customer and marketplace insights into the development of creative strategies and marketing programs, and presents this knowledge to the client clearly and effectively
  • Generates ideas and sees the “big picture” above the detail around client programs and business activity
  • Is the go-to expert for insight on client’s customer(s): what motivates them, how they consume information, what they think of your client’s products or services, how they buy goods and services
  • Provides clear and effective guidance to creative teams
  • Provides mentoring, leadership and direction with team on a daily basis

Client liaison and consultant

  • Develops a highly trusted and consultative relationship at the senior levels of client’s organization, based upon industry knowledge and marketing insights
  • Possesses the ability to present to and actively brainstorm with senior-level clients about marketing issues
  • Acts as client’s leading advocate, ensuring the delivery of the best value for every dollar they spend with the agency or our vendors
  • Increases agency revenues from client by developing client’s confidence and identifying program opportunities beyond initial scope of relationship
  • Adopts a proactive approach to anticipating internal and external concerns as well as being able to jump in reactively to address and remedy current situations

Program innovation and development

  • Acts as leading advocate for communications innovation on behalf of the client, working with management team representative
  • Develops new and unexpected ideas for reaching the client’s audiences by leading, inspiring and collaborating with appropriate co-workers
  • Defines and develops measurement models for project success based upon an understanding of the client’s goals
  • Guides, advises or authors the development of client proposals

Financial management

  • Responsible for ensuring that LOAs for all project work are up-to-date, client approved and on-file with Finance
  • Works with account management team members to ensure that weekly forecasts are up to date and that monthly revenue commitments are made or exceeded, or that adjustments are reflected on as timely and accurate a basis as possible
  • Works with account management team members to ensure that invoices are billed and receivables managed on a timely and favorable basis (no delinquencies)

 

10+ solid years of Advertising Agency Experience

 

PJA likes to figure out the hard stuff. And that takes a certain kind of person to want to figure it out. Exceptionally creative, driven and, well, just a good all-around corporate citizen. If that sounds like you, you're halfway hired already and we can't wait to meet you. 
 

With 60 employees, and offices in Cambridge, Massachusetts and San Francisco, California, PJA services a range of consumer and business to business clients including: TracFone, Red Hat, Brother International, Neat, Novartis, Genzyme, Honeywell, Corning, TriZetto, and Bio-Rad

 

PJA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.  Visit us at www.agencypja.com

Group Account Director
PJA East
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You're smart and curious and love a challenge. We set a fast pace, embrace ingenuity and believe great creative can both capture emotions and influence purchase decisions. Join us and make innovative marketing programs for engaged buyers that defy the rules.

Group Account Director

PJA is looking for a Group Account Director (GAD) to join our agency.  The GAD is a visionary, who is passionate about marketing, great brands and digital media and is digital inside and out.  Has proven experience in successfully running a wide array of accounts and structuring account teams to drive success for both the client and the agency.

 

The Primary responsibilities of this role include, but are not limited to:

  • Create an environment of success for account and project teams
  • Develop, maintain and grow key client relationships
  • Lead opportunity assessment for growth and improvement within accounts
  • Leadership role in band and campaign strategy and development
  • Provide high-level internal oversight for execution of digital planning and campaign development
  • Monitor client satisfaction
  • Play a leadership role in new business pitches
  • Monitor teams success and chemistry
  • Mentor and train junior team members, aspiring them to exceptional client service
  • Instill a passion for creativity and ground-breaking ideas with the team
  • Build a positive culture with the agency and the teams
  • Enhance and expand role and reputation of the agency

 

Desired Skills and Experience

  • A bachelor’s degree and a 12-15 years experience in a digit agency, and/or marketing/advertising environment. (No exceptions)
  • Passionate about brands, digital communications and emerging technologies
  • Multi-varied experience in B2B, Consumer
  • Strong leadership skills with experience in managing resources to meet goals across multiple projects
  • Highly articulate with excellent verbal, written, communication and presentation skills
  • Dynamic personality with the ability to maintain optimism and a positive attitude in a challenging and fast pace and changing environment

 

PJA likes to figure out the hard stuff. And that takes a certain kind of person to want to figure it out. Exceptionally creative, driven and, well, just a good all-around corporate citizen. If that sounds like you, you're halfway hired already and we can't wait to meet you. 
 

With 60 employees, and offices in Cambridge, Massachusetts and San Francisco, California, PJA services a range of consumer and business to business clients including: TracFone, Red Hat, Brother International, Neat, Novartis, Genzyme, Honeywell, Corning, TriZetto, and Bio-Rad

 

PJA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.  Visit us at www.agencypja.com

 

 

 

 

 

Presentation Designer
PJA East
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You're smart and curious and love a challenge. We set a fast pace, embrace ingenuity and believe great creative can both capture emotions and influence purchase decisions. Join us and make innovative marketing programs for engaged buyers that defy the rules.

Presentation Designer

We’re looking for a smart, energetic designer that is excited to get into the advertising industry and prove they have what it takes to succeed. Can you make a PowerPoint presentation sing? Can you bang out social posts, or layout banner ads while also doing a little flash development? You might be the person we're looking for. Put your design skills to work for a full service agency that likes to have fun while we innovate. If you can check off the boxes below, send us your portfolio.

 

•  1-3 years agency or digital experience

•  Expertise in the Adobe Suite, and PowerPoint 

•  Flash and light coding skills a plus

•  Strong design skills with the ability to take direction and elevate ideas

•  A work ethic to match your enthusiasm for the end product

•  Ability to get along well with a team, and have some fun while you're at it

 

 

PJA likes to figure out the hard stuff. And that takes a certain kind of person to want to figure it out. Exceptionally creative, driven and, well, just a good all-around corporate citizen. If that sounds like you, you're halfway hired already and we can't wait to meet you. 
 

With 60 employees, and offices in Cambridge, Massachusetts and San Francisco, California, PJA services a range of consumer and business to business clients including: TracFone, Red Hat, Brother International, Neat, Novartis, Genzyme, Honeywell, Corning, Endicia, and Bio-Rad

 

PJA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.  Visit us at www.agencypja.com

 

 

 

 

 

Marketing Data Analyst
PJA East
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You're smart and curious and love a challenge. We set a fast pace. Strive for brutal honesty. And think great creative can make people uncomfortable. Join us and make innovative marketing programs that defy the rules.

 

Marketing Data Analyst

 

Position overview

High client demand for agency analytics and insight means we’re looking for a Marketing Data Analyst to join our Cambridge, MA office.

The Marketing Data Analyst will have the curiosity and drive to uncover key truths within the data and deliver high quality client reports and dashboards. The analyst will also explore and recommend technologies that can advance PJA as an industry leader in the marketing strategy and analytics space.

The right candidate will fit well in our highly collaborate culture, interacting fluidly with other departments.   

Responsibilities

  • Support the analytic needs of the agency by integrating marketing campaign and sales performance data from digital channel sources such DART, Google Analytics and Omniture; and from social platforms  such as Facebook, Twitter and LinkedIn.
  • Collaborate with internal and external partners such as agencies and display advertising vendors to guide data collection and reporting.
  • Develop campaign dashboards which integrate and update multiple sources of performance data into highly visual reports. 
  • Develop insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to campaigns.
  • Work with Accountability Director on building predictive insights from data flows and help develop this practice further within PJA.
  • Make recommendations for best practices, industry evolutions, and new vendors within the web analytics, social, big data, and campaign attribution reporting space.

Typical deliverables

  • Integrations of data into central repositories for use by PJA reporting tools
  • Hook ups to data streams via API or other protocols
  • Formatted reports and dashboards from multiple data sources, including web analytics, social media, and display media.
  • Collaborations with accountability director on client insight reports and advanced dashboards.
  • Continuous improvements to data collection, compilation, warehousing and access.

Knowledge / background / experience

  • 5+ years of experience
  • Bachelor’s degree or greater
  • Data retrieval skills, such as the creation of API calls
  • Strong Excel knowledge required, Visual Basic a plus
  • Experience building consolidated databases for access by reporting tools 
  • Experience with business intelligence programs, such as Tableau 8 a plus
  • Business or marketing analysis experience, in an agency or marketing operations setting, is preferred
  • Use of statistical tools in marketing a plus

Other skills

  • Contribute to improvements in processes – both technical and business.
  • Work both independently and as a member of a cross functional team.
  • Be a key contributor to decisions beyond specific scope of role.

 

 

 

PJA likes to figure out the hard stuff. And that takes a certain kind of person to want to figure it out. Exceptionally creative, driven and, well, just a good all-around corporate citizen. If that sounds like you, you're half-way hired already and we can't wait to meet you. 
 

With 60 employees, and offices in Cambridge, Massachusetts and San Francisco, California, PJA services a range of consumer and business to business clients including: TracFone, Red Hat, Brother International, Neat, Novartis, Genzyme, Honeywell, Corning, Endicia, and Bio-Rad

 

PJA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.  Visit us at www.agencypja.com

 

 

 

 

 

Senior Digital Producer
PJA East
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You're smart and curious and love a challenge. We set a fast pace, embrace ingenuity and believe great creative can both capture emotions and influence purchase decisions. Join us and make innovative marketing programs for engaged buyers that defy the rules.

 

Senior Digital Producer

 

We're looking for a Senior Digital Producer in our Cambridge office to provide the structure that ensures rock-solid on-time, on-budget delivery of innovative digital marketing projects.  Projects can include web development across desktop and mobile devices, digital advertising, integration with 3rd party marketing infrastructure platforms.

 

As an experienced producer, you’ll work with a high degree of independence, overseeing multiple projects at a time, ranging from smaller ad projects to complex, integrated campaigns. You’ll ensure that these projects meet or exceed internal team and client expectations and are delivered on-time and on-budget. You’ll be responsible for communicating relevant project information to the team and the client, and work with the agency team and our client to assure that the solution addresses the client’s business requirements.  You’ll be a key liason among interdisciplinary teams, planning for contingencies, mitigating risks and solving problems along the way.

 

Core Duties/Responsibilities:

PLANNING

  • Work with our account team to develop an understanding of the clients business objectives and requirements for the project
  • Collaborate with the project team to identify deliverables, schedule and project approach to deliver successfully within established constraints.
  • Gather input from the project team and refine the project the scope, develop the schedule, estimate costs and identify key assumptions and dependencies.

 

PROJECT EXECUTION

  • Coordinate all activities of the project team and ensure that project tasks are completed.
  • Ensure that teams are collaborating appropriately to define and document technical, functional and non-functional requirements.
  • Develop and manage project, including managing workflow and relationships with third-party vendors, partners and freelancers.

 

MONITORING, SCHEDULING, FINANCIALS, RISK MANAGEMENT

  • Manage project scope and the change control process to ensure that projects are completed according to schedule and within budget.
  • Manage the project financial lifecycle, including estimates and revenue forecasts.
  • Raise and maintain awareness of project risks, and work with the team members to proactively mitigate risks.

 

 

STAFFING

  • Work with Resource Management to ensure that projects are appropriately staffed, including employee and contract resources.
  • Follow internal processes and adjust staffing needs in a timely manner based on changes in requirements.

 

DELIVERABLE QUALITY

  • Review agency work against defined requirements, identifying potential gaps.
  • Manage formal QA processes.

 

Required Skills/Knowledge/Experience

  • 5-7 years of experience managing interactive projects, preferably in an agency environment
  • Bachelor's degree required
  • Advanced understanding of project management methodologies including the ability to develop detailed work plans and specifications, perform resource allocations and run team meetings, identify and resolve issues, and manage risks
  • Advanced knowledge of web technologies, web development processes and the delivery of solutions with creative and engineering components, media and advertising projects, and digital analytics implementation
  • Strong knowledge of contract interpretation and negotiation
  • Ability to work on multiple projects
  • Excellent verbal and written communication skills
  • Excellent organizational and time management skills
  • Demonstrated ability to motivate project team, inspire teamwork and take a leadership role
  • Expert Microsoft Project or similar program and MS Office skills

 

 

 

PJA likes to figure out the hard stuff. And that takes a certain kind of person to want to figure it out. Exceptionally creative, driven and, well, just a good all-around corporate citizen. If that sounds like you, you're half-way hired already and we can't wait to meet you. 
 

With 60 employees, and offices in Cambridge, Massachusetts and San Francisco, California, PJA services a range of consumer and business to business clients including: TracFone, Red Hat, Brother International, Neat, Novartis, Genzyme, Honeywell, Corning, Endicia, and Bio-Rad

 

PJA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.  Visit us at www.agencypja.com

 

 

Senior Strategist
PJA East
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You're smart and curious and love a challenge. We set a fast pace, embrace ingenuity and believe great creative can both capture emotions and influence purchase decisions. Join us and make innovative marketing programs for engaged buyers that defy the rules.

 

Senior Strategist

PJA is seeking a Senior Digital Strategist to help us deliver fully-integrated, highly-effective marketing programs for our B2C and B2B clients. We believe buying isn’t what it used to be – that the way engaged buyers consider and make purchase decisions has changed forever – and it takes new strategies to market to them effectively. Our ideal candidate will play a key role on cross-functional teams developing innovative, insight-driven digital marketing strategies that engage audiences and deliver on our clients’ business objectives.

 

Primary Responsibilities

  • Lead digital strategy projects by helping define the business opportunity and clear objectives, developing integrated program strategies and campaign models, collaborating on concepts for compelling content and experiences, facilitating client and agency teams, and documenting requirements for launching and managing successful campaigns
  • Work closely with other strategists, agency leadership, creative, planning, media, technology, analytics, account management and business development teams in a highly collaborative environment
  • Support client and new business presentations with research, analysis and strategy and concept development
  • Stay current on developments and trends in digital media and social media usage, identify implications for the agency and our clients, and evangelize with broader agency team
  • Maintain a strong voice for strategy throughout the campaign development process, ensuring that the campaign we launch serves our objectives and delivers measurable results

 

Requirements

  • 7+ years relevant experience, including agency/consulting firm experience
  • Strong consulting skills, including analysis, documentation, communication, facilitation and presentation
  • Knowledge of requirements and best practices for a range of digital and integrated communication channels and techniques, including a significant mix of social, mobile, CRM/database marketing, online advertising, SEM/SEO, analytics
  • Experience with marketing automation platforms and agile requirements development techniques a plus
  • Oversight of multiple simultaneous projects

 

 

PJA likes to figure out the hard stuff. And that takes a certain kind of person to want to figure it out. Exceptionally creative, driven and, well, just a good all-around corporate citizen. If that sounds like you, you're half-way hired already and we can't wait to meet you. 
 

With 60 employees, and offices in Cambridge, Massachusetts and San Francisco, California, PJA services a range of consumer and business to business clients including: TracFone, Red Hat, Brother International, Neat, Novartis, Genzyme, Honeywell, Corning, Endicia, and Bio-Rad

 

PJA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.  Visit us at www.agencypja.com

 

 

PJA Tour
PJA Tour
Four shakes
Four shakes
Business to Bieber
Business to Bieber
BrianEYESed
BrianEYESed
Adam's artwork
Adam's artwork
Justin Beaver
Justin Beaver
Chili cook-off
Chili cook-off
Mike's birthday
Mike's birthday
City of Cambridge street sign system
City of Cambridge street sign system
PJA golfs
PJA golfs
Radio Show: PJA Radio
Radio Show: PJA Radio
Chinatown gate
Chinatown gate
Funny Story. Ask Frank when you're in the SF office
Funny Story. Ask Frank when you're in the SF office
PJA West
PJA West
Ice cream social
Ice cream social
Local San Fransisco taqueria
Local San Fransisco taqueria
Sideshow Nate
Sideshow Nate
PJA Fun Facts
PJA Fun Facts
Work @ PJA
Work @ PJA
PJA Culture
PJA Culture

contact

PJA West
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San Francisco

PJA West

214 Grant Avenue, Suite 450

San Francisco, CA 94108-4628

T: 415.200.0800

F: 415.200.0801

New Business

Greg Straface

VP, Business Development

T: 415.200.0811

E: gstraface@agencypja.com

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PJA East
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Cambridge

PJA East

12 Arrow Street

Cambridge, MA 02138-5105

T: 617.492.5899

F: 617.661.1530

New Business

Greg Straface

VP, Business Development

T: 617.234.7371

E: gstraface@agencypja.com

Skype: gstrafacepja

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